In this episode, we talk with the founders of Ivy City Co., the dress brand known for its whimsical styles and inclusive sizing.

They share how the brand began, what inspired their rebrand, and how they're creating a culture of confidence and connection for women and girls. They also share what motivated their recent rebrand and the message they hope it sends to their growing community.

Kari, Brooke, David, Kaime, and Elora host Fresh Living on KUTV, which airs on CBS Channel 2 every weekday at 1 pm in Utah. You can follow Fresh Living on all social media platforms @kutvfreshliving and watch our show on YouTube.